Boiron apologized to the threatened blogger

The CEO of Boiron Italy, Silvia Nencioni, wrote in reply to the e-mail sent by the Italian blogger Samuele Riva (he communicated the removal of the pictures of Oscillococcinum captioned in a sarcastic way) a long e-mail obliquely apologizing for the threatening tone and content of their letter and reassuring him that the company is satisfied of the removal and will not proceed to court.

Here is the piece I wrote for the BMJ on Aug 12, that contributed to spread the word all over the world wide web, and here are the text of Silvia Nencioni’s letter and an account I wrote for the website of the Italian Skeptics’ association CICAP, Queryonline (both in Italian).

Annunci

The most read news on the BMJ this week: Boiron vs blog ;-)

I cannot hide my satisfaction: not only my piece about the Boiron letter is the most read item on the website of the BMJ this week, but it was even cited on Wikipedia!

BTW, I recapitulated the whole story on the website of Queryonline (CICAP, IN ITALIANO)

When homoeopathy meets science journalism…

News

Homoeopathy multinational Boiron threatens amateur Italian blogger

Fabio Turone, Milan

A letter sent by the Italian arm of multinational company Boiron, threatening to sue an amateur blogger over remarks he made about homoeopathy, has sparked a strong internet reaction in defence of freedom of speech. Samuele Riva posted two articles on his blog, blogzero.it , on 13 and 27 July,which included pictures of Boiron’s blockbuster homoeopathic product Oscillococcinum, marketed as a remedy against flu symptoms. The pictures were accompanied by captions, which joked about the total absence of any active molecules in homoeopathic preparations. On 28 July Boiron fired off a letter to the internet provider, complaining that both the articles and the captions were “untrue and derogatory both of homeopathy and [the] company,” and responsible for tarnishing the company’s reputation and causing “serious damage”…
http://www.bmj.com/content/343/bmj.d5197.full

Mi fa piacere non solo di dare il mio sostegno a Samuele, ma anche di aver potuto citare la seguente frase di Piero Angela, che nel 2004 sconfisse in tribunale (sia in sede civile sia in sede penale) due associazioni di medici omeopati che pretendevano di avere a “Superquark” il diritto di replica: “The courts looked into the scientific evidence we provided, and stated that homoeopaths had no right of reply on public service TV, accepting my view that it is a science journalist’s duty to clearly distinguish between what is science and what is not”.

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